Choosing the right adhesive tape often seems like a science in itself.
A new, intelligent and intuitive POS concept for adhesive tapes now not only offers products that are problem solvers for all painter applications, but also ensures that customers find the right product quickly – and use it optimally.

From project to product
The Neo idea of moving from project to product has now been transferred to adhesive tapes. End consumers – coming from the project – are guided to the shelf with an intuitive color guidance system and large, concise application images for adhesive tapes.

Streamlined range, intuitive consumer guidance
The specific selection of 33 articles in different dimensions helps with the work and offers security – in the selection and in the application.
The products are color-coded – guided by the project idea: From masking products for plastering in light green, to products for painting in light purple, to fixing tapes in light grey and repair aids in light blue. The color coding can be found on all elements.
Additional information, which can be accessed via a QR code, offers maximum application security and provides further input on correct application and tips from the professional.