• CE_Frau_Headerbild_w_crop

    There's a pro
    in everyone.

    The assortment for painting tools


Painter's tools like a pro

  • We are constantly enhancing our decorating tools and we make it possible to achieve professional results with our product innovations.
  • In the production of our decorating tools we pay attention to sustainability and proven materials.
  • With our own production facilities and more than 125 years of experience, we stand for maximum expertise in the development and manufacture of decorating tools.

Multilevel orientation

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  • The COLOR EXPERT colour coding system

    The COLOR EXPERT colour coding system assigns clearly defined colours to the different work areas. The colours are based on our natural, familiar colour spectrum: purple, blue, green, yellow and red. The respective area of application is precisely designated and clearly defined by the colour coding. Application pictograms in the appropriate colour support the structuring of the application areas in the respective work steps.


  • The function of the POS elements

    The closer the consumer comes to the product, the greater the depth of information becomes. Targeted placement of related articles strengthens cross-selling effects.

    Vertical separators
    Colour-coded vertical separators guide end users to the respective application area even in narrow aisles.

    Headers
    The colour, text and key visuals of the headers indicate the respective product range.

    Horizontal separators
    Horizontal panels structure the range of products for the respective work step. The articles are divided into meaningful product segments.


  • Safely reaching the purchase decision

    COLOR EXPERT guides the end user safely on their way to the purchase decision – users are optimally supported with the ideal decorating tools for their projects.

    1. Area of application
    Thanks to the vertical separators, the area of application is easily and widely visible even in narrow aisles. The clear mapping between colour and area of application clearly shows your customer: "I'm in the right place". Headers reassure the customer of the application area on the module.

    2. Substrate
    Horizontal separators guide the end user to the right decorating tools for their particular substrate (smooth, rough, coarse). A substrate sample and the pattern roller that matches the substrate in each case give the user additional assurance when choosing the tool.

    3. Quality
    Better-best icons guide the end user to the product quality of their choosing.


  • Show what you can do: Xpert Icons

    Ergonomically optimised handling, perfect surface finish, fast working, sustainable product – our "Xpert-Icons" enable the end user to immediately see what distinguishes the respective product.


  • Tool selection made easy

    Roller does not just mean any roller, and brush does not just mean any brush – the selection is huge.  The type of substrate plays a decisive role in selecting the ideal tool. Our substrate icons make it easy for the end user to find the right product. Is the substrate smooth, rough or coarse? Your customer doesn't need to know any more than this. They simply follow the substrate icons at the POS to ensure that they always have the perfect tool for the job. And perfect results.

    Smooth, rough or coarse
    What is decisive for the choice of the right tool is the surface structure: smooth, rough, coarse – the substrate icons provide orientation.


Multilevel orientation

Verkaufswand
Verkaufswand
Verkaufswand
Verkaufswand
Verkaufswand
Verkaufswand
Verkaufswand
Verkaufswand
  • The COLOR EXPERT colour coding system
  • The function of the POS elements

    The closer the consumer comes to the product, the greater the depth of information becomes. Targeted placement of related articles strengthens cross-selling effects.

    Vertical separators
    Colour-coded vertical separators guide end users to the respective application area even in narrow aisles.

    Headers
    The colour, text and key visuals of the headers indicate the respective product range.

    Horizontal separators
    Horizontal panels structure the range of products for the respective work step. The articles are divided into meaningful product segments.


  • Safely reaching the purchase decision

    COLOR EXPERT guides the end user safely on their way to the purchase decision – users are optimally supported with the ideal decorating tools for their projects.

    1. Area of application
    Thanks to the vertical separators, the area of application is easily and widely visible even in narrow aisles. The clear mapping between colour and area of application clearly shows your customer: "I'm in the right place". Headers reassure the customer of the application area on the module.

    2. Substrate
    Horizontal separators guide the end user to the right decorating tools for their particular substrate (smooth, rough, coarse). A substrate sample and the pattern roller that matches the substrate in each case give the user additional assurance when choosing the tool.

    3. Quality
    Better-best icons guide the end user to the product quality of their choosing.


  • Show what you can do: Xpert Icons

    Ergonomically optimised handling, perfect surface finish, fast working, sustainable product – our "Xpert-Icons" enable the end user to immediately see what distinguishes the respective product.


  • Tool selection made easy

    Roller does not just mean any roller, and brush does not just mean any brush – the selection is huge.  The type of substrate plays a decisive role in selecting the ideal tool. Our substrate icons make it easy for the end user to find the right product. Is the substrate smooth, rough or coarse? Your customer doesn't need to know any more than this. They simply follow the substrate icons at the POS to ensure that they always have the perfect tool for the job. And perfect results.

    Smooth, rough or coarse
    What is decisive for the choice of the right tool is the surface structure: smooth, rough, coarse – the substrate icons provide orientation.


Color Expert Innovations

  • Wallpapering

    RemoveMaster

    The perforating roller for easy stripping of all wallpapers

    • For scoring and perforating wallpapers
    • Multi-component handle with grip zone
    • Thumb rest with slip protection for perfect grip
    • Light, stable aluminium tube for excellent stability
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  • Application of varnishes

    EvoStar

    The paint roller for the perfect surface finish

    • Specially enhanced polyester foam surface
    • Concave end faces
    • Seamless painting with ease
    • Suitable for all lacquers
    • From in-house production for highest quality standards
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  • Wood processing

    WoodStar

    The long-distance professional for all types of glazes

    • Up to 30% more range thanks to integrated paint tank
    • Patented in-house production, manufactured for the DIY market
    • New bristle arrangement - for premium coating results
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  • Wall and facade painting

    PowerMaster

    The bend makes the difference!

    • Optimised roller pressure
    • Perfect guidance with minimal use of force
    • Fast working
    • Excellent painting results
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  • Wall and facade painting

    PowerMaster

    The bend makes the difference!

    • Optimised roller pressure
    • Perfect guidance with minimal use of force
    • Fast working
    • Excellent painting results
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Contact

Ciret GmbH

Stephanie Struck
Platz der Republik 6-8
D-42107 Wuppertal
Tel.: +49 (0)202 / 49 19 0
Fax.: +49 (0)202 / 49 19 222

info@color-expert.eu

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