COLOR EXPERT guides the end user safely on their way to the purchase decision – users are optimally supported with the ideal decorating tools for their projects.
1. Area of application
Thanks to the vertical separators, the area of application is easily and widely visible even in narrow aisles. The clear mapping between colour and area of application clearly shows your customer: "I'm in the right place". Headers reassure the customer of the application area on the module.
Horizontal separators guide the end user to the right decorating tools for their particular substrate (smooth, rough, coarse). A substrate sample and the pattern roller that matches the substrate in each case give the user additional assurance when choosing the tool.
Better-best icons guide the end user to the product quality of their choosing.